Hello, I’m Liz!

We all started the project by researching and discussing what we believed were going to be our strongest potential personas/buyers for our new vision of luxury. While typically only one persona is selected and taken to the end, our mentors and superiors encouraged us to proceed with both so we could give two strong use cases.

I then took all of our discussions and beginning ideations and began to develop main use cases and pain points for us to create solutions, which was then used to create our journey maps. The first maps emphasize current pain points our users would have with standard trucks that dont meet their needs, while the second ones show vast improvement and success with the introduction of our RAM Truck and its proposed features.

A visual story-telling method that directly ties into the previous journey maps to begin to visualize some of our ideas, pain points, and solution features.

Main Goal of an Automotive Interface: Driving is a high-input environment and hundreds of thousands of people die in car accidents each year. Humans are prone to error, i.e. we can’t even remember more that 6–9 items in most cases. That’s why safe driving should be the main goal of every car interface designer.

In general, safety can be reached in two main ways: by minimizing distraction & by supporting the user.

I then proceeded to create a comparitive analysis where I looked at current vehicles doing well and not, upcoming vehicles with storng potential, and direct vehicle competitors.

Beginning sketches and ideations working out fetaures and details.

Further development and adjustments following initial discussions and rounds of feedback from superiors.

Further development and adjustments following initial discussions and rounds of feedback from superiors.

Left vehicle; temporary asset
Center vehicle render by: Dane Hamilton